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Newsmakers Rensselaer Professor Authors Book on Product Innovation HARTFORD, CONN – David L. Rainey, Ph.D., Chair and Associate Professor, Hartford Department of the Lally School of Management and Technology, Rensselaer Polytechnic Institute, has authored the book, Product Innovation: Leading Change through Integrated Product Development, recently published by Cambridge University Press. The book defines and discusses a comprehensive, state-of-the-art framework for managing product innovation and the related new product development (NPD) process in complex and challenging business environments. Product innovation involves the conceptualization, design, development, validation, and commercialization of new products and processes that represent superior solutions to the needs and expectations of customers and stakeholders. Integrated product development (IPD) is the prevailing product innovation construct for most large corporations. IPD is the concurrent development of new products and processes using cross-functional teams that are strategically aligned with the needs of customers, stakeholders, supply networks, and the business enterprise. The book focuses on leading change through product innovation that uses leading edge methods and techniques for achieving success, ensuring thoroughness, and reducing risks. It uses a multi-dimensional approach for describing, analyzing, and explaining the concepts, methods and techniques used for decision-making within the NPD process. Dr. Rainey has over 30 years of experience and leadership in industry and academia. He is a leading internationally renowned authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation. Dr. Rainey is also a visiting professor at the Technical University of Munich and an associate of The Center for the Study of Corporate Sustainability, Instituto De Estudios Para La Excelencia Competitiva in Buenos Aires, Argentina . For an information sheet about the book, please click here. # # # |